Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engine results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.
Analysis and Strategy
A successful SEO strategy is about building a company’s online presence. Our first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. During our audit, we will look at the following:
Analytics and Keywords
The first step is to determine how your website is currently ranked. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.
Your Website’s Accessibility and Indexing
For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.
Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The different factors that we will be looking at are content to make sure that your content is relevant and utilizes keywords without being duplicated on multiple pages, keywords, and HTML markup to make sure that your source code is relevant to crawlers.
Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.